Views: 0 Author: Yini Publish Time: 2024-08-16 Origin: Site
From August 7 to 10, 2024, with the theme of "New quality and Breakthrough", the 18th China Brand Festival 2024 was held in the International Hall of Guangzhou Baiyun International Convention Center. The "2024 Top 500 Chinese Brands List" released at the scene aroused great attention from all walks of life, and ERA won the 322nd place in the Top 500 Chinese brands with a brand value of 21.075 billion, compared with 16.841 billion in 2023, and the brand value of ERA reached a new high.
As a high-standard, large-scale and influential event platform in the field of Chinese brands, China Brand Festival plays an extremely key role in integrating domestic and foreign resources, promoting the development of Chinese brands, enhancing the image of Chinese brands, and disseminating the value of Chinese brands, and is regarded as an important vane for the development of Chinese brands.
Brand Breakout and Diversified Reach
In recent years, ERA has centered on the three brand “yuan” ecosystems of “image ecosystem”, “concept ecosystem” and “communication ecosystem”. In recent years, centering on the three brand “Yuan” ecosystems of “image ecosystem”, “concept ecosystem” and “communication ecosystem”, we have continued to build a new brand experience space, comprehensively constructed a three-dimensional online matrix, continuously launched the in-depth dissemination of super-brand IP and other content, and linked the offline brand-leading project to create a diversified brand communication, establish a deep connection with the consumer to realize the breakthrough of the brand, and reach out to the users' mind.
New Quality Production, Innovation and Empowerment
ERA has taken the lead in laying out the “new quality production” for the industry and leading the continuous upgrading of the industry. From manufacturing to intellectual upgrading, from digitalization to intelligent transformation, ERA has built a smart factory integrating automation, informatization and intelligence, and the ERA Research Institute focusing on industry technology development, completing the closed loop of its own production and research. With “new” to improve “quality”, innovation and empowerment, ERA is constantly releasing the brand power of new quality productivity.
This year's China Brand Festival is organized by the Brand Alliance, politics, business, industry, academia, media and more than 8,000 guests gathered in Guangzhou Baiyun International Conference Center International Hall, Gree, Sailis ask the world, Wanglaoji and other brands are involved. Sinopec, PetroChina, and State Grid, the three energy central enterprises, were ranked among the top three in the TopBrand 2024 China's Top 500 Brands list.
Translate: Bree
