Views: 0 Author: Site Editor Publish Time: 2023-12-01 Origin: Site
On November 18, the 17th China Brand Festival 2023, with the theme of "Recovery and Take-off", opened in Hangzhou Yunqi Town International Convention and Exhibition Center. More than 6,000 guests from all walks of life such as government, business, industry, education and media gathered together to witness the rise of national brands and jointly contribute to an unprecedented "The Asian Games for brand people". At the meeting, the "Top Brand 2023- Top 500 Chinese brands" list was released, and ERA was ranked 357th with a brand value of 16.841 billion yuan.
At the opening ceremony of the Brand Festival, Chen Changzhi, Vice Chairman of the Standing Committee of the 11th and 12th National People's Congress and former Chairman of the Central Committee of the Democratic Construction Committee, delivered a speech; and Liu Jie, Deputy secretary of the Zhejiang Provincial Party Committee and Secretary of the Hangzhou Municipal Party Committee, announced the opening of the conference. Chen Xiaoping, member of the Standing Committee of the CPPCC National Committee, Vice Chairman of the Zhejiang Provincial Committee of the CPPCC, Chairman of the Zhejiang Provincial Committee of the Democratic Construction; Shi Yigong, academician of the Chinese Academy of Sciences, President of Westlake University; Dong Mingzhu, chairman and president of Gree Electric Appliances and other guests attended the conference and made keynote speeches.
National brand highlighting the high level of brand
Over the past 40 years, ERA has been constantly exploring the road of branding and creating new business cards "Made in China". There are nine core production bases in China and tens of thousands of core outlets, building a marketing network which can cover the whole country. We have constantly won the "Top 500 Private Enterprises", "Top 500 Asian Brands", "China Brand Value Evaluation List" and other awards, showing hundreds of millions of users that ERA is climbing to another brand peak
Leading brand, showing speed
ERA builds and achieves the "online + offline" full platform brand leading project. Through multi-channel brand promotion actions, over the years has been constantly creating "super craftsmen”, “big for big ", "When we drink water; we should not forget its source " and other brand IP, so not only making our brand in a leading position, but also make our brand rich in soul.
Flowing without worries, passing on warmth
Since the new brand 3.0 era was opened, we have always adhered to the brand mission of "making the flow more worry-free and making the world better"
Continuously enriching the industrial plate, constantly iterating the product module, through the new "1+8+N" plate structure, really let the water, electricity, gas, wind free flow until thousands of households, so that the "whole house • ERA home" product concept deeply rooted in the people's heart.
Sponsored by Brand Alliance, supported by Hangzhou Municipal Government, co-organized by Xihu District Government and Hangzhou Municipal Bureau of Commerce, this year's China Brand Festival includes 38 parallel forums and series of activities such as opening ceremony, Expo, party, glory ceremony, sports meeting, private party and brand tour. Three central energy enterprises, China Petroleum, China Petrochemical, and State Grid, are among the top three in the "Top Brand 2023 Top 500 Chinese Brands" list.
