Exhibition Insights: Observing the New Direction of the ERA from the Canton Fair

On October 27, the 136th Canton Fair concluded its second phase. ERA has made its entrance at the venue for several consecutive years, marking 22 years of welcoming and connecting with new and old partners from around the world. In Guangzhou's vibrant commercial landscape, ERA gains insights into industry opportunities and creates business value.

"The CPVC ball valve products from ERA may seem unremarkable, yet they possess unique qualities." "ERA adheres to low-carbon environmental principles, reducing the carbon footprint from product design and manufacturing." "ERA leverages R&D to meet market demands, seizing opportunities in a new wave of market competition." In recent days, numerous authoritative media outlets, including China Central Television, Xinhua News Agency Guangdong Center, International Business Daily, Guangzhou Daily, Women's Daily, Hong Kong Ta Kung Pao, and Southern News Network, have visited ERA's exhibition booth, focusing on the new "ideas" of ERA from different perspectives. Once again, ERA has become a leading name in the industry, showcasing its strong core competitiveness in foreign trade.

01 Innovative Core Linking New Demands

"Each time we attend the Canton Fair, ERA's new products and technologies always surprise us, showing us the boundless vitality of this company," said Mohammed Rayhan, a customer from Bangladesh.

The essence of business lies in discovering demand and creating value, with products being the core driving force of commercial value. At this Canton Fair, ERA showcased various innovations in new materials, new products, new systems, and new fields, meeting general market demands and addressing specific regional challenges. These innovations became a powerful "attention-grabber" for customers.

The newly launched PVC-U compact ball valve, with its compact and convenient design, adaptability to

 various applications, high cost-effectiveness, and exceptional quality, has become an ideal choice for many customers. The new range of American-standard electrical products enhances the product portfolio for the European and American markets, filling a gap in the power protection sector. The CPVC ball valve, with its advantages in design, materials, craftsmanship, and performance, has become the "new favorite" in media coverage.

In the agricultural irrigation sector, a suite of new products made a group debut, marking ERA's direction in expanding its full-range pipe network systems and solutions for agriculture. The new agricultural irrigation products include multi-scenario applications for drip irrigation, sprinkler irrigation, and micro-irrigation systems. The drip irrigation system precisely controls water flow, delivering water directly to the roots of plants to reduce evaporation and runoff, making it suitable for various crops. The sprinkler system mimics natural rainfall, evenly covering large areas, adapting to different terrains and crops, and improving irrigation efficiency. The micro-irrigation system is designed for smaller crops or gardens, providing fine water distribution to ensure each plant receives adequate moisture. From products to system solutions, ERA continuously explores new market demands, tapping into irrigation potential, bridging gaps in the agricultural irrigation field, and showcasing ERA's expertise in the agricultural sector.

Creating new demands, leading new trends. In addition to agriculture, many of the new products and systems launched this time are also applicable in industrial, power, and fire protection fields. ERA continues to deepen its focus on specialized sectors, expanding product categories, exploring collaboration opportunities, and enabling a deeper, more precise, and broader international reach.

02 Forging Core Strength, Leading with New Quality

If products are the core, then robust manufacturing capabilities are ERA's backbone. In its foreign trade production base, a new intelligent workshop was launched in August. Inside, robotic arms now cover the entire production process, with 80 injection molding machines precisely interfacing with AGVs, enabling orderly "unmanned production" powered by technology and efficiency. This intelligent workshop uses a new water, electricity, and gas installation method for the injection molding industry, enhancing land utilization and ease of construction. In the future, it will incorporate a digital smart control center, uploading every aspect—from material supply, warehousing, and logistics to each production line—into a digital warehouse, bringing intelligence into every detail of the products. This smart workshop is just one example of ERA's advanced manufacturing, which also includes a three-dimensional mold warehouse, line-side storage, and an intelligent ball valve production line, all showcasing ERA's "pulse" of smart manufacturing.

With new overseas bases established in Dubai, Kenya, and other locations, ERA's localized operations have greatly enhanced its reach, service levels, and response efficiency. In Kenya, projects like the Ministry of Defense facilities, KITUI UMAA DAM hydroelectric project, Kenya Commercial Bank Building, and Nairobi-Kisii highway construction are advancing, with the "local" market growing rapidly. Currently, the Thailand base is advancing, while feasibility studies and planning for new production bases in Vietnam and offices in multiple countries are underway. This expanded international presence will help ERA better understand and meet local market demands, offering specialized and customized services and building a new pattern of domestic and international growth.

03 Diverse Integration, Unleashing New Vitality

At the exhibition booth, a wall displays an impressive collection of international certifications, showcasing ERA’s confidence in expanding its global "network of friends." This month, ERA obtained the ETL certification for American-standard PVC electrical conduits, opening up vast market opportunities in the Americas for ERA's electrical products. Over the years, ERA has acquired more than 60 certifications, including NSF, KITEMARK, WATERMARK, and DVGW, covering 38 product series across over 150 countries and regions. These certifications provide ERA with more "entry tickets," "access permits," and "golden keys," paving a new path for Chinese manufacturing to integrate into the global economic wave.

Recently, ERA’s CPVC pipes and HDPE pipe fittings are being supplied to a municipal water supply project in Bangladesh, helping to build a reliable, high-quality local pipeline system. As the Belt and Road Initiative progresses and China strengthens cooperation frameworks with the Arab world, Africa, Central Asia, and more, ERA's overseas projects are gaining renewed momentum. Projects in Russia for municipal gas, in Chile for water utilities, in Liberia for municipal water, in Turkey for city water supply, in Pakistan for urban supply, and in Vietnam for municipal services are progressing steadily. These projects not only support regional economic development and urban construction but also stand as powerful testimonials to ERA’s quality and brand value. ERA’s participation in the Malawi Confucius Institute, the presidential residence in the Democratic Republic of the Congo, the China-Malaysia Kuantan Industrial Park, the Reethi Beach Hotel in the Maldives, and the Morocco renewable energy project also contribute to the growing presence of "Chinese quality" in global markets.

At this Canton Fair, ERA adopted a hybrid online and offline approach, linking its headquarters’ live broadcast room with real-time streams, leveraging new media platforms like Facebook and Alibaba Live to expand its exhibition space and reach a broader audience. Through global interaction with customers, ERA showcased the strength of its brand.

This Canton Fair provided ERA with an opportunity to showcase new products, learn about new trends, and explore new business opportunities. Moving forward with confidence, ERA is embracing a prosperous future.