ERA Appeared in Times Square, New York 丨 Demonstrating China's Strength and Celebrating for the Motherland

On the occasion of celebrating the 75th anniversary of the founding of the People's Republic of China, ERA made an appearance on the NASDAQ big screen in Times Square, New York, demonstrating the strength of Made in China to the world and expressing sincere birthday wishes to the motherland.

The affectionate appearance of Chinese red and ERA blue not only highlights the international influence of Made in China but also showcases the patriotic feelings and Chinese hearts surging within national enterprises and major national brands. With deep national sentiment, broad international vision, and lofty global ideals, ERA has demonstrated China's strength and confidence to the world, aspiring with full confidence to make "Made in China" a globally trusted synonym and let the label of "Intelligent Manufacturing in China" shine around the world.

01 National Sentiment

National sentiment has always been the spiritual belief of a leading enterprise in an industry. Daring to be the first and being good at being the first in the world, ERA has been advancing with the times for over 40 years since its establishment, continuously inheriting the "Four Thousand Spirits" of Zhejiang merchants and standing at the forefront in the tide of reform and opening up and the market economy. 

From "Good Pipes, Made by ERA" to "Pipeline System Solution Provider", and then to the brand 3.0 era of "Making the Flow More Carefree and the World More Beautiful", the corporate mission and responsibility of building a beautiful human habitat remain unwavering. Shaping good products, providing good services, and creating a beautiful vision of kindness, progress, and far-reaching goals witness ERA's continuous progress.

National sentiment forges national brands. ERA has been listed among the top 500 Chinese brands and has been included in the top 500 Asian brands for seven consecutive years, achieving double growth in brand value and brand strength. The "ERA" trademark has been registered in more than a hundred countries and regions, making the Chinese brand shine globally.

National sentiment shoulders national responsibilities. Projects such as "Five-Water Co-governance", special economic zone construction, urban renewal, rural revitalization, fangcang hospitals, the Belt and Road Initiative, and aid construction projects have enabled ERA's quality to be integrated with super projects, major national infrastructure, and national projects.

02 International Vision

Since 2013, ERA has served as the chairperson unit of the Plastic Pipes Special Committee of the China Plastics Processing Industry Association for ten consecutive years, driving a new engine for the transformation and upgrading and healthy development of the industry. Since 2015, ERA has represented China to participate in the annual meetings of the International Organization for Standardization ISO/TC138 for many consecutive years. Huang Jian, the chief engineer of ERA, has served as the head of the delegation, speaking for China. 

In 2018, ERA successfully established the IAPMO US Laboratory, becoming the first in the manufacturing industry and the only one in the industry. IAPMO has been engaged in formulating safety use specifications and standards for the building water supply and drainage industry and building ventilation systems and conducting tests and certifications on related products. The establishment of this laboratory is conducive to further aligning ERA with international standards. In 2019, ERA successfully elected as the chairperson unit of the Sub-technical Committee for Plastic Pipes, Fittings and Valves of the National Technical Committee for Standardization of Plastic Products (SAC/TC48/SC3).

Up to now, ERA has presided over or participated in the formulation and revision of more than 120 national (industry) and international standards, demonstrating ERA's wisdom for the standardization work of the industry. In particular, last year, two international standards ISO 9854-1:2023 and ISO 9854-2:2023 (Chinese name: Determination of Charpy Impact Performance of Thermoplastic Pipes Systems for Fluid Conveyance - Part 1 and Part 2) participated in by ERA were successfully released, achieving a zero breakthrough in international standards for Huangyan. Currently, an international standard edited by ERA has completed the project approval process. From "manufacturing products" to "creating standards", the voice and competitiveness of Chinese enterprises in the international industry are continuously enhanced.

ERA has won many awards such as the China Patent Excellence Award, the National Intellectual Property Demonstration Enterprise, the Advanced Collective for Standardization Work in the National Light Industry Industry, the Zhejiang Province Standard Innovation Major Contribution Award, and the Zhejiang Province Enterprise Standard Leader.

03 Global Ideal

As early as 2001, ERA began to layout its foreign trade business. Today, the foreign trade business platform has become one of the three strategic marketing platforms built by the group. The fact that its export volume has ranked first in the industry for many consecutive years is the most powerful evidence of the strength of ERA's foreign trade business.

In 2011, ERA built its first independent production base for foreign trade. In 2016, due to development needs, a brand new independent intelligent manufacturing base for foreign trade was built again, which is very rare in the industry. Currently, the entire park covers an area of more than 120 mu. Since it was put into production, the production capacity of the base has been expanding almost every year, and currently, the production capacity has expanded nearly three times compared to 2016. The powerful manufacturing strength provides the strongest support for the development of the trade business.

In 2013, when interviewed by a reporter, Lu Zhenyu, the chairman of ERA Co., Ltd., said that "ERA's globalization layout is imperative. The headquarters should be kept in China, and factories should be built around the world." In that year, the company registered and established ERA International Trade (Shanghai) Co., Ltd. In 2019, ERA Pipe Industry (Middle East) Co., Ltd. and ERA Pipe Industry (Africa) Co., Ltd. were registered and established. With the rapid development of the photovoltaic sector, ERA New Energy Germany Office, Qiyuan New Energy International Trade Co., Ltd., Qiyuan New Energy (Singapore) Co., Ltd., and Qiyuan New Energy (Thailand) Co., Ltd. were successively registered and established, truly realizing ERA's going global and taking root.

"ERA" has obtained international certifications from 26 series in countries such as the United States NSF, Germany DVGW, United Kingdom WRAS, and United States UPC, covering more than 100 countries. ERA products comply with multiple systems such as the American system, the British system, and the Japanese system, as well as multiple standards such as ISO international standards, American ASTM, and European EN, and are exported to more than 150 countries/regions such as Europe, America, the Middle East, and Africa. ERA products have also entered multiple large local supermarkets in the United States such as THE HOME DEPOT, Lowe's, and MENARDS. Made in China and Chinese brands have been recognized and acknowledged by more than ever global customers.

The appearance in New York is just a display window for ERA's global strategic layout. The Chinese heart and global dream continue, celebrating for the great motherland and cheering for Chinese brands!

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