" There is no end to the progress of beauty" 2024 ERA Home Decoration Changchun Summit was grandly held

On August 8, 2024, the Changchun Summit of ERA Home Furnishing was grandly held . With the theme of "From Beauty to New, Progress Without End", the summit released a series of new products, new models, new strategies and new concepts. It connected the voices of partners and ERA leaders from all over the country with "a letter from home" , and drew a beautiful blueprint for ERA Home Furnishing with "a letter from home".

01 There is no end to the beauty of innovation

Zhang Jianjun, founder and chairman of the board of directors of the ERA Group, delivered an opening speech at the summit. He shared the struggle of ERA Home Decoration since its establishment and his outlook on the new forces of ERA with the themes of "Time is the best witness", "The road is difficult but you are not alone", and "The power of youth is the future of ERA". He said that when a person chooses a company, it is trust; when a company meets the right people, it is luck. The development of ERA is inseparable from the cooperation and cooperation with all partners.

Zhang Yichen, Vice Chairman of ERA Co., Ltd., shared his thoughts on the essence of ERA culture, emphasizing the decisive influence of culture on manufacturer cooperation and company decision-making. Adhering to the principles of fairness and mutual benefit, he strategically proposed the agent operation model, a new cooperation mode that combines channel resources, brand cultivation, and market management responsibilities.

He said that ERA's success over the past 40 years stems from ERA's unique corporate culture, as well as its firm determination and methods, which have mERAe it a long-lasting century-old enterprise .

In recent years, ERA Home Decoration has been deeply involved in the field of home decoration with innovation and reform, from the system construction and channel strategy at the beginning of the establishment of the home decoration division to the road of reform after embracing decoration companies. ERA Home Decoration has experienced 8 years of rapid growth and has successfully make ERA Home Decoration stand at the forefront of the industry.

Faced with the current market situation where crises coexist , Tao Jinrui, general manager of the home improvement division, proposed a market strategy of "three transformations". Only by transforming towards "new thinking", "new model" and "new layout" can the "survivors" survive in the increasingly fierce competition.

Liu Yishuai, Director of the Marketing Center, gave a brand strategy speech with the theme of "Brand is the Longest Confession". He said that brand is not achieved overnight or immediately, but is a long-term, gradual process that requires time to settle. He reviewed the brand achievements made since the launch of the brand leading project in the era of ERA Brand 3.0. Through the analysis of the three questions of "Why is the business getting better and better", "Why is the brand market getting more and more competitive", and "Do we still need to build brands in the current economic environment", he put forward the view that "brand is the 'self-immunity' that goes through the cycle". At the same time, ERA will uphold the “let more people see ERA” and “let more people see a better ERA” as the goal of brand promotion to strengthen the ERA brand.

New brand IP " Whole House·ERA Home" was officially launched at the summit , marking that ERA Home has become a home improvement brand that builds a full-link and full-scenario application of household water and electricity with the new concept of " connecting healthy life" .

Focusing on products and services, ERA Home Furnishing has launched a number of new home furnishing products including the " Jingxin Series", "Shuxin Series", "ECS Central to Clean Drainage System", "ERA Water Purification", etc., and has proposed N scenario solutions based on users' actual needs and pain points, realizing product iteration and brand breakthrough.

02 There is always beauty in my heart

Lu Zhenyu, Chairman of ERA Co., Ltd., opened the dinner with the theme of "There is always beauty in the heart" with a speech on the theme of "consensus, resonance, and empathy" . He proposed that in this special moment of warm and cold weather, only by mutual trust, working together, and constantly evolving can we win the future together.

Faced with the current situation of rapid reshuffle in the industry, in order to ensure that ERA Home Furnishing is always energetic, sensitive to crises and insightful about the market, the ERA Home Furnishing Development Strategy Committee was formally established at the dinner. At the same time, Tao Jinrui, general manager of the Home Furnishing Division, and 6 partner representatives were appointed as the first members of the Home Furnishing Development Strategy Committee.

Ji Xiong, general manager of ERA Co., Ltd., expressed his expectations at the establishment ceremony: The home improvement development strategy committee must focus on the national market, conduct in-depth research on the home improvement industry, analyze market development trends, and recommend specific policy measures, and continuously promote product innovation, model innovation, and track innovation in ERA's home improvement sector.

The brand IP of "Endless Life - Intangible Cultural Heritage Protection Plan" was also released at the dinner. ERA used nine famous embroidery and integrated nine city logos to create an intangible cultural heritage series of works of "Nine States Shared Splendor and Nine Regions Shared Origin", jointly interpreting the core of "craftsmanship" and "inheritance". The exquisite skills of embroidery masters and the outstanding craftsmanship of ERA craftsmen met unexpectedly. This adherence to and inheritance of traditional craftsmanship is also an inexhaustible driving force for ERA to move forward steERAily and lead the development of the industry.

This summit will also bring "Whole House·ERA Home" to the site, and multiple themes such as "ERA Laboratory", "Excellent Butler Service" and "ERA Courtesy" will be fully upgrERAed, further demonstrating ERA's persistence in craftsmanship, dedication to service and consideration for users.

Starting from Taizhou, ERA Home Decoration has never changed its persistence and original intention. Gathering in Changchun, we will continue to explore the future of home decoration with "endless progress". On the top of the mountain, you can see the rushing river, and above the peaks, you can feel the mighty wind. ERA will continue to work together with more partners to overcome difficulties, break the ice on the road of home decoration development, and become more courageous with each battle!

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