Big brands meet big brands: ERA and Fanglin Group Successfully Sign Strategic Cooperation Agreement

 On July 20th, the strategic cooperation signing ceremony between ERA and Fanglin Group was held with great ceremony at the headquarters of Fanglin Group. Ji Xiong, General Manager of ERA, and Wang Shuilin, Chairman of Fanglin Decoration Group, jointly witnessed and successfully signed the strategic cooperation agreement. This marks the beginning of a new chapter in comprehensive strategic cooperation between the two sides, adding a significant touch to ERA's whole home decoration strategy of "choosing good materials for decoration, big brands meet big brands." This strategic cooperation signing is not only based on mutual trust and recognition in their respective professional fields but also reflects a profound insight into the future development of the industry and a common pursuit.

Before the signing ceremony, the leaders of both sides had in-depth exchanges and discussions on industry development trends, corporate strategic layout, technological innovation, cultural heritage, and exploration of cooperation models. At the meeting, Wang Shuilin, Chairman of Fanglin Group, warmly welcomed Ji Xiong and his team and expressed great expectations for the successful cooperation between the two sides. Chairman Wang Shuilin introduced in detail the development history and advantages of Fanglin's business segments. He stated that Fanglin has always adhered to the high-quality pursuit of "own workers, lifelong quality assurance," committed to enhancing customer happiness with high-standard delivery, and bringing high-quality products and services to consumers at home and abroad. He believes that Fanglin's commitment to quality and persistence complements and enhances the vision and mission of ERA. He hopes to use the common pursuit as the background and the signing of this agreement as an opportunity to seek common values and explore sustainable cooperation models, creating more possibilities for the development of both sides.

Ji Xiong, General Manager of ERA, expressed his gratitude to Chairman Wang Shulin for his enthusiastic reception and congratulated both parties on the successful signing of the agreement. Ji Xiong provided a comprehensive overview of the company's business philosophy and industrial layout, which has been developed over more than 40 years. He stated that through sincere collaboration, leveraging the strengths of both sides, and promoting the integration of resources, while adhering to the principles of“extensive consultation, joint construction, and shared benefits,”they will continuously expand the areas of cooperation. With the quality and intelligence of ERA, they aim to contribute to the high-quality development of the complete home furnishing industry.

Before the meeting, attendees also visited the engineering center of Fanglin Group, Yijia Yuezhu Decoration, Ailin Complete Home Decoration, Enlin Home Renovation, 1918 Villa Decoration, and Fanglin Decoration. They gained a detailed understanding of the development history, corporate culture, and business sectors of Fanglin. Everyone was deeply impressed by Fanglin's unique internal management, construction techniques, and attention to detail in its standards.

Founded in 2000, Fanglin Decoration Group is a large-scale corporate group with decoration and renovation as its main business, covering the entire home furnishing industry chain, including three major industrial clusters: decoration, home products, and whole-house customization. The group has 15 major industrial sectors and 37 subsidiaries. Adhering to triple environmental protection standards, Fanglin boasts 32 golden diamond crafts, combining traditional Huizhou craftsmanship with modern technology. It starts from three aspects: design, basic materials, and construction, to build a green and environmentally friendly home decoration.

Tao Jinrui, General Manager of the Home Decoration Business Department of ERA, and Li Shengfang, Assistant General Manager of the Home Decoration Business Department of ERA, along with heads of sales, complete home decoration, and technical departments attended the aforementioned activities.

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