ERA on media/ See how the foreign trade of ERA is surging against the trend CCTV's Economic Half Hour.

On June 17th, CCTV's financial channel Economic Half Hour took the theme of new ideas to see foreign trade: tremendous data show tough strength to talk about the new momentum of China's foreign trade in the current economic situation. As an excellent representative of the "foreign trade army", ERA has once again received the attention of CCTV.

Going out and pouncing on orders overseas

"Our workers and machines are running 24 hours a day. Workers work three shifts of eight hours, and orders have been scheduled until August." Behind this busyness is the persistence ERA in the overseas market. Since the beginning of this year, ERA has sent several groups of sales teams to international exhibitions and overseas front-line markets to conduct market research and acquire the latest customer needs. From January to May this year, the export volume reached 240 million, which is up 33% against the trend of last year.

Focus on R&D, Get Global Certificates

As orders continue to surge and the demand is constantly updated, ERA takes the initiative to adjust the design program according to the order demand. "To enhance the cost-effectiveness of our CPVC pipes and fittings, we have also constantly adjusted the formula over the past few years.Since then, our cost price per ton has more than 1,000 yuan down every year. From our use of independent formula, sales are probably increased to 3 to 4 times." Zhou Zhangyong, the technology quality control department manager of ERA, said.

At the same time, relying on more than 60 international certificates as a "golden key" to open the overseas sales market, these certificates give countless ERA staff in the overseas market the dauntless courage.

Strong Intelligent Manufacture, Transformate and Upgrate

With the intelligent factory being put into use at the end of the year, ERA has made extra efforts to lay out the intelligent manufacturing so that the traditional manufacturing industry can transform and upgrade to automation, intelligence, and informatization, improve the output ratio, enhance the process level, and realize the both improvements of quantity and quality.

Demand grasp , open up the market

Lu Zhenyu, Chairman of the Board of Directors of ERA said, "In the past, what products we had are what products we sold to foreigners; But what products we develop are what products the local needs now." Taking foreigners' needs as the core, ERA has changed its way of thinking to realize the extension of the product ecological chain.

Hard power, CCTV focus

With the bright achievements in the Economic Half Hour column, ERA has also been on other CCTV columns many times. In 2017, CCTV's First Time reported on the construction of ERA's green factories; In 2023, CCTV's  News Broadcast focused on reporting on ERA's New Energy Canton Fair during the 133rd Canton Fair; in 2024, CCTV CGTN's Real Wealth and Real Information reported "Customs clearance is imminent"! Underground Pipe Network Contains New Economic Opportunities, focusing on ERA's contribution to the new infrastructure and the construction of the underground pipe network.

New concepts give rise to new advantages, and new qualified productivity stimulates new momentum in foreign trade. ERA has been plowing into the foreign trade market for decades, and made the excellent achievement of "ranking first in the national industry in terms of export volume for many consecutive years", continuously promoting product innovation, service innovation, and mode innovation. Achievement of ERA has broke through the barriers of service, culture, and products between countries, actively enterprised and constantly explored, and helped China's foreign trade to realize the quality, quantity and stability. ERA has become the golden name card of Chinese manufacture overseas.

Translate: Pepper Jin